I work in marketing and there are plenty of times customers think they know what is best. Sometimes they are very, very wrong. Sometimes they'll say, "Oh no, we don't need a professional actor our CEO will do the speech." I can only imagine that is what went down when Bare Minerals talked with their ad agency about the infomercial I accidentally saw the other morning. I was caught between rubbernecking and looking away in horror. The creator of Bare Minerals appears in the ad for her product, at once demonstrating the profound need for her product and its shortcomings. Sadly, this was the best picture I could get to demonstrate what an unfortunate spokesperson choice they were making. I just couldn't watch it long enough to get the really scary shots. For weeks a local car ad starring the dealer has been haunting me (they run it during every Caps game). The guy has the most powerful unibrow since Bert and I am committed to bringing that bit of local tv spectacle to you, the reader. Stay tuned.
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