I was looking for an email address to send my thoughts about Live 8 to the Washington Post. They didn't have one easily obtainable, so I'm posting in my blog instead. Maybe it's just my stupid comment they missed, or maybe they missed the boat on a story.
When MTV debuted it was amazing. It was as though someone had reached into our very brains and pulled out exactly what we wanted to see. Suddenly the whole world of music and entertainment was different, better. Even as MTV grew and decided to "Rock the Vote" and even when it first launched "The Real World" it was echoing our inner thoughts. Some time ago we inaugural viewers stopped watching and started begrudging the network for playing wall to wall reality shows with the briefest interludes of videos. The network had imploded on itself. It had lost us, and it didn't seem to really care.
That happened to the Gap. And they care now.
What's so funny about the Live 8 broadcast flop that the network execs seem to have clear missed was that it was their opportunity to reconnect with Gen X and even a few post-boomers, but it so totally blew its opportunity. MTV somehow made it five years into the new millenium without understanding that Gen Y and its predecessors are intensely television and ad-savvy. They managed to forget in the last 20 years that the people who used to watch did so for the music, not the "booty". They produced a marathon flop by designing a program almost laughably designed to turn savvy viewers off.
Wednesday, July 06, 2005
Arrrgh. I got my issue of Country Living in the mail and again it had a dumb paper cover glued to it. Once you remove the paper cover the spine is shot and the magazine is not shelf-worthy. So that means I have to troll through the dumb thing and see if there are any articles I want to save instead of keeping it and pulling articles as my interests change. How lame.
Posted by Laura at 10:31 PM